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| Type Museum Identity

In this project I produced an identity for 'The Type Museum'. I decided that choosing one specific typeface for use in the identity would not work due to the vast subject matter and typography's ever changing nature. At the same time I felt that the history and indeed its ever changing nature should somehow be reflected in the identity.

I decided to look at grids, a fundamental part of design and typography. I used a 5x5 square grid to produce a stop frame animation, using the letters from 'The Type Museum'. Each letter is made up of six different typefaces, one from each of the traditional typographic classifications, old style, transitional, didone, modern, slab serif and sans serif.

The result is an ever changing logo that is defined by its 5x5 grid structure. It is a strong, recognisable logo that uses typography but at the same time is fluid and does not subscribe to one specific typeface or style.

The animation, from which the logo was devised, was intended to act as an interactive wall installation that would change as people approached it.